Business Phone System
Business Calling, Messaging, and Call Management
A business phone and messaging service for iOS, Android and web that enables businesses to go hardware-free while maintaining a robust phone system with extensive features.
Problem
Traditional business phone systems lack the features, flexibility and scalability that modern businesses need.
These systems often require significant investments in hardware and maintenance, and can be difficult to adapt to changing work environments. Lack of advanced features and analytics can hinder efficiency and limit their ability to stay agile in a competitive market.
Solution
A convenient virtual system offering businesses enhanced flexibility, advanced features, and scalability, enabling robust customizations without complexity and improving customer communication.
I worked on new features like web messaging, call blocking, video calls, video conferencing, and call options; all features to enhance the utility and flexibility of the product. Competitive analysis and customer interviews helped us arrive at solutions that enhanced the user experience, expanded communication options, reduced spam calls, and improved customer satisfaction.
Previous Web Experience
For an earlier iteration of the site, we went with a minimalistic approach. After gathering feedback, we discovered it was lacking important elements that could drive more users to signing up for the service. Potential customers found it difficult to understand and didn't immediately see the business value.
New Web Experience
Clarity was improved by simplifying the navigation and adding use cases and callouts applicable to our customer base. We added depth and interest to the site with color and human elements, encouraging customers to connect more with the product and see the potential for their business.
Mobile App
Web App
- Design System
- User Flows
- App Store Images
- Display Ads
